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HOME ABOUT AYA WHO WE ARE OUR STRATEGIES CORPORATE STRATEGY
As Myanmar's one of the largest banks, AYA Bank benefits from a substantial client base and a diverse economy brimming with development opportunities. Our ambition is to utilize our industry know-how and cutting-edge digital competencies to fuel AYA Bank's sustainable growth, all while fostering a steady economic climate that underpins our long-term expansion objectives.
Embracing our recently revamped three-year strategy, we're dedicated to positioning AYA Bank as Myanmar's most reliable and trusted financial institution, with a strong customer-first approach. Our objective is to offer tailor-made solutions that address both individual needs and corporate demands. We recognize that a consistent, clear strategic approach is the key to achieving continued growth and delivering long-term value to our stakeholders.
To effectively implement our strategies, we emphasize having robust enablers as the underlying cornerstone of our banking operations. Ensuring that the Bank's operations align with our inherent values and principles, and are sustainable, is of utmost importance.
Our Strategic Pillars
SALES PRODUCTIVITY
CREDIT INFRASTRUCTURE
DIGITALIZATION
INNOVATION
Our Key Enablers
HEALTH AND CULTURE
ORGANIZATION
FINANCE
Our Strategic Pillars
Maximizing Sales Productivity
Consistent enhancement of sales productivity forms a crucial aspect of our strategic approach, emphasizing gradual optimization through effective sales planning and a highly skilled sales force.
Quick Team Enablement
Our front-line staff is expertly trained with effective sales toolkits to exceed ever-changing customer expectations and tackle any challenges.
Adoption of Sales Tools
We harness state-of-the-art sales tools to better monitor the bank's sales activities, identify promising leads swiftly, and aid data-driven decision making to streamline sales processes.
Targeting the Right Sales Goals
We set and concentrate on specific, measurable objectives that align with realistic targets.
Sales Performance Tracking with Key Metrics
We use key metrics to ensure alignment with set goals, enabling us to detect potential issues and devise effective solutions.
Strengthening Credit Infrastructure
Our priority is to invest in the improvement of our credit infrastructure, facilitating high-quality loan products and enhancing the efficiency of our credit risk decisions through digitalization. This approach helps us manage our capital more effectively, stay ahead in managing exposures and clients, streamline service delivery, and support front-line business growth strategies.
Creating Values through Innovation
Our creativity inspires us to identify and fulfill unmet needs innovatively, thereby creating greater value for our customers and societies. We constantly stay abreast of evolving banking trends, making banking more convenient, efficient, and secure through innovation.
Our Key Enablers
Health and Culture
AYA Bank acknowledges that organizational health and culture impact our employees’ performance, the Bank's productivity, and our strategic objectives.
We've established a distinctive culture that transcends internal aspirations and is governed by our bank’s core values and brand promise.
We build purpose-driven, performance-focused, and principles-led organizations, promoting employees’ health and safety through workplace health programs, policies, compensation benefits, and rewards.
Organization
Customer-centricity pervades our culture and all employee actions. Our top management spearheads change across the bank and sets the tone for the workforce.
We emphasize understanding customer needs and crafting tailored solutions. We create empowered teams with a shared purpose, adopting an agile approach to thrive amid change.
Finance
Finance plays a pivotal role in building a sustainable organization and influencing outcomes. It is the core of our business, expanding our reach across the bank’s priority areas. The objective of Finance is to maximize shareholder value by providing timely and reliable data, and key financial recommendations for informed business and strategic decisions.
Finance works in close collaboration with Senior Management to understand business outlooks, potential threats, and to quantify their financial impact and it is also the strategic partner of the business units. It plays a critical role in reviewing the effectiveness of cost optimization, efficient asset utilization, and effective liabilities management in line with the relevant regulatory requirements.
In essence, Finance safeguards the organization's interests while driving sustainable growth for all stakeholders.