Register
Login
HOME ABOUT AYA SUSTAINABILITY CORPORATE SOCIAL RESPONSIBILITY
AYA Bank views Corporate Social Responsibility (CSR) as a fundamental element of our corporate strategies, embodying our dedication to serving society in the best possible manner. We recognize our responsibility towards stakeholders and the public, and we strive to make a meaningful impact by operating in ways that benefit society and the environment.
Being mindful of our actions, we acknowledge the extensive influence we have on various aspects of society, encompassing economic, social, and environmental dimensions.
In pursuit of achievable and positive long-term goals for our people and the wider community, we have categorized AYA Bank's Corporate Social Responsibility into five key areas:
Healthy Lifestyle
We advocate for and actively promote initiatives that contribute to a healthy lifestyle, supporting the well-being of individuals and communities.
Gender Equality
We are committed to fostering gender equality and ensuring an inclusive and diverse environment within the bank and the communities we serve.
Corporate
Digital Responsibility
Recognizing the significance of the digital age, we embrace responsible digital practices and promote digital literacy to benefit society.
Financial Inclusion
We strive to enhance financial inclusion, empowering individuals, and businesses to access financial services and opportunities.
Community Engagement
We actively engage with communities, investing time and resources to address their specific needs and contribute positively to their development.
By upholding these principles of Corporate Social Responsibility, AYA Bank aims to play a constructive role in creating a better and more sustainable future for all.
Our CSR Approach to Healthy Lifestyle - Health, Happiness, and Harmony
At the core of our success lies the well-being of our people, who serve as the foundation of our achievements. As part of our Corporate Social Responsibility (CSR) commitment, we strive to create and foster a healthy living environment for both our employees and the broader community, aiming to maximize the benefits of good health.
We firmly believe that cultivating healthy habits can significantly enhance mood, creativity, and productivity. Thus, we actively encourage our employees and the community to adopt and maintain healthy and active lifestyles, reaping the long-term advantages that contribute to overall well-being.
Our approach to promoting well-being encompasses various aspects:
|
Emotional Well-Being: We prioritize the emotional well-being of our employees by fostering practices that promote stress management, relaxation techniques, resilience, self-love, and the cultivation of positive emotions. |
|
Physical Well-Being: We are dedicated to improving the physical well-being of our workforce and the community through the promotion of healthy living habits and regular exercise. |
|
Workplace Well-Being: We go above and beyond to create a work environment that aligns with the interests, values, and life purpose of our employees, ensuring a sense of meaning, happiness, and professional enrichment. |
|
Social Well-Being: We place great emphasis on fostering effective communication, meaningful relationships, and strong support networks to combat loneliness and nurture social well-being. |
|
Societal Well-Being: We actively engage with the community to contribute to its growth and prosperity, promoting a thriving culture and environment. |
Through these comprehensive efforts, we aim to build overall well-being that encompasses the harmonious functioning of emotions, body, social networks, life purpose, and community, ultimately creating a healthier, happier, and more vibrant society for everyone involved.
Corporate Digital Responsibility - Fostering Responsible Digital Transformation
In the era of digitalization, which has revolutionized the way we produce, work, and cooperate, banking institutions like ours must actively contribute to the development of new values and innovative digital solutions to meet the evolving needs of people in the virtual age.
As part of AYA Bank's digital transformation journey, we have embraced both digitalization and digitization processes, integrating cutting-edge technologies throughout the Bank's operations to drive fundamental change. This transformation aims to enhance efficiency, increase business agility, and create new value propositions for our employees, customers, and shareholders. Our corporate social responsibility approach, aligned with our digital transformation, paves the way for new and improved solutions that elevate customer experiences, foster employee innovation, and keep us ahead of the curve.
In this digitally interconnected society, Corporate Digital Responsibility and Digital Ethics are integral concepts guiding our responsible digitization practices. We uphold a set of practices and behaviors that ensure the integrity of our banking business while using data and digital technologies in socially, economically, and environmentally responsible ways.
Our guiding principles are as follows:
|
Digital Ethics: While we recognize the advantages of using personal data for innovation in banking services, product development, and marketing, we are steadfast in protecting consumer data, building trust, and advancing our banking business responsibly. |
|
Digital Stewardship: We take personal data stewardship seriously and align our practices with the expectations of our customers. Our approach to information management is proactive and sustainable. |
|
Digital Transparency: We prioritize transparency in our use and storage of personal data, ensuring customers have a clear understanding of how their data is utilized. |
|
Data Empowerment: We empower our customers by granting them greater control over their data. Through data analytics, we assist customers in making well-informed decisions. |
|
Digital Literacy: We actively educate and support individuals, societies, and communities in using digital banking applications safely and securely. |
As we continue this transformative digital journey, AYA Bank remains committed to leveraging technology responsibly and ethically, delivering meaningful and positive impacts for all our stakeholders.
Accelerating Financial Inclusion - Empowering Access to Financial Services
Financial Inclusion is a vital aspect of achieving national economic and social development, as it ensures universal access to a diverse range of financial services at affordable costs. At our core, as a responsible corporate entity, we recognize the significance of extending financial services to those who remain underserved, partnering with financial institutions to make accessible and affordable solutions available to all.
The recent Covid-19 crisis has underscored the urgency to further embrace digital innovations in promoting financial inclusion. Our ongoing efforts focus on deploying cost-effective digital channels to cater to the financially excluded and underserved populations, tailoring services to their specific needs. The advent of mobile banking services has played a transformative role in propelling financial inclusion in Myanmar, facilitating payments and savings through mobile phones, creating substantial progress in this endeavor.
As we embark on our journey towards sustainable growth, we understand the pivotal role financial institutions play in advancing financial inclusion. We aim to take a more direct, personalized, and socially responsible approach to enhance our fundamental role in the following ways:
|
Accelerating Digital Payments: We actively promote and facilitate digital payment systems to enable seamless and secure transactions, bridging the gap for those previously excluded from the financial ecosystem. |
|
Supporting Government Initiatives for MSME Credit: We wholeheartedly support the government's efforts to increase credit supply to Micro, Small, and Medium Enterprises (MSMEs), playing a pivotal role in fostering their growth and contribution to the economy. |
|
Leveraging Cash Electronic Interfaces: We harness the potential of cash electronic interfaces such as Point of Sale (POS) terminals, ATMs, and mobile cash-in cash-out agents to provide convenient access to financial services, particularly for individuals residing in remote areas. |
By prioritizing financial inclusion and embracing digital advancements, we aim to empower individuals and communities with enhanced access to financial services, thus driving sustainable development and commendable outcomes for our country as a whole.
Recent Update
In a significant boost to Myanmar’s sports, AYA Bank has pledged a substantial donation of 1 billion MMK for Myanmar National Teams to support the country's representation at the upcoming 33 rd Southeast Asian Games (SEA Games) in Thailand. This significant sponsorship underscores AYA Bank's corporate social responsibility efforts and commitment to promoting sports and empowering athletes across the nation. The support was extended to the Myanmar Olympic Committee with 100 million MMK donation by AYA Bank, reinforcing our commitment to fostering Myanmar’s sporting excellence on the international stage. Additional 100 million MMK in cash award was also presented to Myanmar Women’s Football Team on their recent triumph.
On 9 th March, 2025, a formal ceremony, hosted by the Myanmar Football Federation (MFF) and led by U Zaw Zaw, Chairman of MFF and Founder Chairman of AYA Bank, marked the signing of the sponsorship agreement. AYA Bank has been a strong supporter of Myanmar football since the inception of the Myanmar National League (MNL), continuously investing in the development of athletes and the sport’s growth across all levels. The agreement was officially signed by Daw Jasmine Thazin Aung, CEO of AYA Bank, with U Nay Lin Htut, Chief Business Officer of AYA Bank, as the witness, and U Pyae Phyo Tayza, Vice Chairman of MFF, with U Htun Htun Aung, General Secretary of MFF, as the witness.
Myanmar will compete in four football and futsal categories in the 33 rd SEA Games, which will take place in December 2025 in Thailand. Preparations are underway, including hiring foreign coaches, conducting training camps, arranging friendly matches, and organizing joint training programs abroad to ensure strong performances.
In addition to our SEA Games initiative, we extend our heartfelt congratulations to the Myanmar Women’s National Football Team for their outstanding performance at the Four Nations Women’s International Football Championship. The team clinched the title by securing victory against host nation Nepal with a 2-0 win in the final match held at Dasharath Stadium on February 26, 2025.
AYA Bank remains committed to empowering Myanmar’s football teams and celebrating their achievements on international platforms. This initiative is part of AYA Bank's broader corporate social responsibility efforts, which focus on community development and the promotion of sports at various levels. By investing in the national teams, AYA Bank hopes to inspire a new generation of athletes and elevate Myanmar's presence in regional sports.
On March 5, 2025, AYA Bank PCL proudly hosted an early celebration of International Women’s Day (IWD) under the global theme #AccelerateAction, reaffirming our commitment to empowering and uplifting women. This year, the Bank embraced the message 'Always Love Yourself', encouraging self-care, confidence, and personal growth among our female employees.
As part of the celebration, AYA Bank organized an exclusive two-hour Personal Grooming Training for our female staff, aimed at enhancing their professional and personal confidence. The training was joined by approximately 400 staff, both in-person and online. The event was graced by an inspiring opening remark from CEO of AYA Bank PCL, Daw Jasmine Thazin Aung, who emphasized the Bank’s dedication to fostering an inclusive and supportive workplace for women.
Adding a heartfelt touch to the occasion, we distributed beautifully crafted handmade pouches to all female employees. These special gifts were ordered from the Women’s Development Center, aligning with the Bank’s corporate social responsibility (CSR) initiatives to support and uplift women-led industries.
Through such initiatives, AYA Bank PCL continues to champion gender equality, empowering women to excel both in their careers and personal lives. The Bank remains committed to fostering a workplace where women feel valued, inspired, and empowered to accelerate their progress in all aspects of life.
Happy International Women’s Day!
About Women’s Development Center
‘Women’s Development Center’ in Kamayut, Yangon, stands as a beacon of hope for women facing societal challenges for over half a century. Established as part of the government's initiatives to promote gender equality and economic independence for women, the center focuses on equipping women, particularly those from underprivileged backgrounds, with the necessary skills to achieve self-sufficiency. It is a key institution dedicated to provide crucial support, including literacy and vocational training programs, to women, ensuring their integration and success in society.
AYA Bank PCL staff continued their commitment to saving lives as New Year Blood Donation Drive on 1st March, 2025. Under the inspiring message "Give Blood, Give Hope, Give Life ", the initiative reflected the Bank’s dedication to social responsibility and community support. As part of the bank's anniversary celebrations, the Corporate Affairs Department initiated the life-saving blood donation drive in 2013, and this year marked the 10th event of this meaningful initiative.
Held at National Blood Center Myanmar, the event showcased enthusiastic participation from AYA Bank employees, who stepped forward to donate blood and make a meaningful difference. A total of (181) staff members from Rowe and River View Head Offices and Yangon Division (1) and (2) adhered to the National Blood Center’s guidelines and participated in the voluntary blood donation. Employees from branch offices donated from 8:00 AM to 12:00 PM, while employees from the head offices contributed in the afternoon until 3:30 PM as part of their life-saving blood donation efforts.
During the event, AYA Bank donated MMK 2 million to the National Blood Center and provided lunch for all staff at the National Blood Center. Additionally, as a token of appreciation, we presented commemorative gifts, along with energizing supplements such as medicine, snacks, eggs, and energy drinks, to our employees who participated in the blood donation drive.
Over the past ten years, this initiative has contributed to thousands of lives, reinforcing the importance of regular blood donation. It fulfills the need of Yangon General Hospital and other hospitals in Yangon Area to reserve blood for emergency and treatment readiness. On behalf of AYA Bank PCL, we would like to express gratitude to all participants, "This annual tradition is more than just a donation drive—it’s a way to give back to our community and start the new year with a spirit of generosity. We are proud of our staff’s unwavering support in making a life-saving impact." We also extend our gratitude to staff from the Administration Department who attended and provided their support for this special occasion.
AYA Bank remains committed to corporate social responsibility and encourages others to join in the noble cause of blood donation. As the bank looks forward to future events, it continues to uphold its mission of giving hope and life to those in need.