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HOME ABOUT AYA SUSTAINABILITY CORPORATE SOCIAL RESPONSIBILITY
AYA Bank views Corporate Social Responsibility (CSR) as a fundamental element of our corporate strategies, embodying our dedication to serving society in the best possible manner. We recognize our responsibility towards stakeholders and the public, and we strive to make a meaningful impact by operating in ways that benefit society and the environment.
Being mindful of our actions, we acknowledge the extensive influence we have on various aspects of society, encompassing economic, social, and environmental dimensions.
In pursuit of achievable and positive long-term goals for our people and the wider community, we have categorized AYA Bank's Corporate Social Responsibility into five key areas:
Healthy Lifestyle
We advocate for and actively promote initiatives that contribute to a healthy lifestyle, supporting the well-being of individuals and communities.
Gender Equality
We are committed to fostering gender equality and ensuring an inclusive and diverse environment within the bank and the communities we serve.
Corporate
Digital Responsibility
Recognizing the significance of the digital age, we embrace responsible digital practices and promote digital literacy to benefit society.
Financial Inclusion
We strive to enhance financial inclusion, empowering individuals, and businesses to access financial services and opportunities.
Community Engagement
We actively engage with communities, investing time and resources to address their specific needs and contribute positively to their development.
By upholding these principles of Corporate Social Responsibility, AYA Bank aims to play a constructive role in creating a better and more sustainable future for all.
Our CSR Approach to Healthy Lifestyle - Health, Happiness, and Harmony
At the core of our success lies the well-being of our people, who serve as the foundation of our achievements. As part of our Corporate Social Responsibility (CSR) commitment, we strive to create and foster a healthy living environment for both our employees and the broader community, aiming to maximize the benefits of good health.
We firmly believe that cultivating healthy habits can significantly enhance mood, creativity, and productivity. Thus, we actively encourage our employees and the community to adopt and maintain healthy and active lifestyles, reaping the long-term advantages that contribute to overall well-being.
Our approach to promoting well-being encompasses various aspects:
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Emotional Well-Being: We prioritize the emotional well-being of our employees by fostering practices that promote stress management, relaxation techniques, resilience, self-love, and the cultivation of positive emotions. |
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Physical Well-Being: We are dedicated to improving the physical well-being of our workforce and the community through the promotion of healthy living habits and regular exercise. |
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Workplace Well-Being: We go above and beyond to create a work environment that aligns with the interests, values, and life purpose of our employees, ensuring a sense of meaning, happiness, and professional enrichment. |
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Social Well-Being: We place great emphasis on fostering effective communication, meaningful relationships, and strong support networks to combat loneliness and nurture social well-being. |
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Societal Well-Being: We actively engage with the community to contribute to its growth and prosperity, promoting a thriving culture and environment. |
Through these comprehensive efforts, we aim to build overall well-being that encompasses the harmonious functioning of emotions, body, social networks, life purpose, and community, ultimately creating a healthier, happier, and more vibrant society for everyone involved.
Corporate Digital Responsibility - Fostering Responsible Digital Transformation
In the era of digitalization, which has revolutionized the way we produce, work, and cooperate, banking institutions like ours must actively contribute to the development of new values and innovative digital solutions to meet the evolving needs of people in the virtual age.
As part of AYA Bank's digital transformation journey, we have embraced both digitalization and digitization processes, integrating cutting-edge technologies throughout the Bank's operations to drive fundamental change. This transformation aims to enhance efficiency, increase business agility, and create new value propositions for our employees, customers, and shareholders. Our corporate social responsibility approach, aligned with our digital transformation, paves the way for new and improved solutions that elevate customer experiences, foster employee innovation, and keep us ahead of the curve.
In this digitally interconnected society, Corporate Digital Responsibility and Digital Ethics are integral concepts guiding our responsible digitization practices. We uphold a set of practices and behaviors that ensure the integrity of our banking business while using data and digital technologies in socially, economically, and environmentally responsible ways.
Our guiding principles are as follows:
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Digital Ethics: While we recognize the advantages of using personal data for innovation in banking services, product development, and marketing, we are steadfast in protecting consumer data, building trust, and advancing our banking business responsibly. |
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Digital Stewardship: We take personal data stewardship seriously and align our practices with the expectations of our customers. Our approach to information management is proactive and sustainable. |
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Digital Transparency: We prioritize transparency in our use and storage of personal data, ensuring customers have a clear understanding of how their data is utilized. |
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Data Empowerment: We empower our customers by granting them greater control over their data. Through data analytics, we assist customers in making well-informed decisions. |
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Digital Literacy: We actively educate and support individuals, societies, and communities in using digital banking applications safely and securely. |
As we continue this transformative digital journey, AYA Bank remains committed to leveraging technology responsibly and ethically, delivering meaningful and positive impacts for all our stakeholders.
Accelerating Financial Inclusion - Empowering Access to Financial Services
Financial Inclusion is a vital aspect of achieving national economic and social development, as it ensures universal access to a diverse range of financial services at affordable costs. At our core, as a responsible corporate entity, we recognize the significance of extending financial services to those who remain underserved, partnering with financial institutions to make accessible and affordable solutions available to all.
The recent Covid-19 crisis has underscored the urgency to further embrace digital innovations in promoting financial inclusion. Our ongoing efforts focus on deploying cost-effective digital channels to cater to the financially excluded and underserved populations, tailoring services to their specific needs. The advent of mobile banking services has played a transformative role in propelling financial inclusion in Myanmar, facilitating payments and savings through mobile phones, creating substantial progress in this endeavor.
As we embark on our journey towards sustainable growth, we understand the pivotal role financial institutions play in advancing financial inclusion. We aim to take a more direct, personalized, and socially responsible approach to enhance our fundamental role in the following ways:
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Accelerating Digital Payments: We actively promote and facilitate digital payment systems to enable seamless and secure transactions, bridging the gap for those previously excluded from the financial ecosystem. |
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Supporting Government Initiatives for MSME Credit: We wholeheartedly support the government's efforts to increase credit supply to Micro, Small, and Medium Enterprises (MSMEs), playing a pivotal role in fostering their growth and contribution to the economy. |
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Leveraging Cash Electronic Interfaces: We harness the potential of cash electronic interfaces such as Point of Sale (POS) terminals, ATMs, and mobile cash-in cash-out agents to provide convenient access to financial services, particularly for individuals residing in remote areas. |
By prioritizing financial inclusion and embracing digital advancements, we aim to empower individuals and communities with enhanced access to financial services, thus driving sustainable development and commendable outcomes for our country as a whole.
Recent Update
Are you passionate about discovering new football talent? Wondering how to turn that passion into action, AYA Bank PCL and AYA Pay collaborated with Myanmar Football Federation (MFF) to develop Myanmar football. Our main objective is to encourage football as a sport at the youth and grassroots level as well as support the Myanmar National Football Team.
On 7th July, 2024, AYA Bank and AYA Pay teams participated in U-12 Football Team Scouting Tour at Thuwana Training Pitch 1, organized by MFF. As a social commitment initiative, we provided funding, nutritions and energy supplements for young players. This initiative forms part of our Corporate Social Responsibility (CSR) and nothing beats seeing players in action oursleves. According to MFF, the newcomers will be selected to compete at international youth football tournaments, Invitational Cups. MFF selected U - 11, 12, 13 and 14 for football academies in April and May with the assistance of FIFA to turn out new generation players for Myanmar.
Delving into one of the ways for healthly lifestyle, we remain dedicated to support a sustainable football society that prioritizes player development and long-term success. Through such CSR activities, we have established an entrenched working relationship with various stakeholders in the society and helping local talents in their development.
On June 21, AYA Bank launched its third tree planting campaign to address World Environment Day 2024. This annual initiative was held at the Pan Pyo Latt Philanthropic School (Monastery) in Bago Township where it signifies a cleaner, greener environment in the region with ongoing effort. We aimed to improve rural areas, restore degraded lands to primary forests and improve air quality in line with this year’s World Environment Day theme, "Our Land, Our Future. We are #GenerationRestoration”. The day was packed with a range of activities, actively participated by more than 150 AYA staff members.
Grow Green, Breathe Clean ... Planting Trees Today:
Trees are more than just beautiful elements of our natural landscapes. Fighting the climate change, we took significant steps one effort at a time. Together, AYA Bank staff planted more than 600 trees today, including 500 Acacia and 100 Bamboo, contributing to a greener future and raising awareness about the importance of environmental responsibility. It was a heartwarming experience to see everyone come together for this cause.
Donation Drive … Giving from the Heart:
The day also included a meaningful donation drive. The ceremony of offering cash and alms to monks was held at the monastery, where Sayadaw delivered a sermon, followed by sharing of merits gained. The positive impact of this endeavour is inspiring, enhancing the school's sustainability and contributing to the well-being of our community.
Engaging Community, Embracing Compassion:
Our shared vision for environmental and social well-being included other key stakeholders: indigenous and local communities. More than just a monestary, Pan Pyo Latt stands as a monastic school providing basic education needs for more than hundreds of children. Showcasing the spirit of commitment to community, we provided nutritious lunch to the children at Pan Pyo Latt and mingled around with them.
During the day, we also enjoyed fresh, organic meal from the Pan Pyo Latt School’s garden, highlighting the importance of sustainable living and giving us a delightful experience of farm-to-table eating. We appreciated organizing team for their tireless efforts in making this event a success, from planning and logistics to execution and cleanup and thanks to Pan Pyo Latt for hosting us so graciously. We will continue to nurture these bonds and dedication to a sustainable and greener future.
Youth plays critical role in nation building. There are many areas where we believe we can make a meaningful contribution to the youth of Myanmar. On this day, AYA Bank is proud to announce our sponsorship of ASEAN-China-India Youth Leadership Summit 2023, which showcases region-wide sustainability efforts spearheaded by the next generation of young Asian leaders. As part of our Corporate Social Responsibility (CSR) commitment, it is our great pleasure to support this summit by funding the event venue for country round and the winng prizes to our youth talents.
The country round was conducted on 3rd October, 2023 at Novotel Yangon Max Hotel. It was an exciting and rewarding program that helps youth to expand their abilities and strengths and gives sponsors the opportunity to connect with skilled young individuals across the nation. AYA Bank contributed not only as a sponsor, we extended our dedication by introducing ‘Future Banker Program’ at the event to give participants opportunity in the financial service industry.
AYA Bank has been spending years in contributing the community to lead healthy lifestyle and we are one of the signatories of the United Nations Global Compact (UNGC). Theme of this summit revolves around United Nations Sustainable Development Goals (UNSDGs) 11 and 12, perfectly aligns with AYA Bank’s commitment towards sustainable and inclusive future. This summit focuses on developing future leaders to create global sustainability and equip them with the necessary abilities, which we believe is the backbone to navigate the new era of sustainable community lifestyle.
As for the background information, ASEAN-China-India Youth Leadership Summit 2023 is designed as a Startathon for youth, to spark the beginning of their entrepreneurship or career journey. Since July 2023, more than 3,600 young individuals from 12 countries in ASEAN, China and India have competed in the qualifying Sustainability Startathon: Country Rounds. Given the primary objective, ‘To educate and raise awareness in our young population about the significance of sustainable living’, Myanmar Nobel University (MNU) acts the country partner for this summit to give youth across the nation opportunity and exposure. The top three teams from each country will advance to the Youth Leadership Summit in Singapore to compete in the Grand Finals.